DIGITAL PUBLICATION
A printed publication was redesigned as a digital hub to help reduce production costs and improve engagement. The shift allowed for real-time updates and a way to direct traffic to the hospital’s website, creating a more flexible and trackable experience.
NTHS
OVERVIEW
Northwest Texas Healthcare System needed a refreshed campaign to better connect with its audience and stand out in a competitive healthcare landscape.
SERVICES
Creative Direction, Creative Design, UI/UX Design
TEAM
Jared Keller, Design, The Agency at UHS
Michele Ritchie, Copy, The Agency at UHS
Patty Cara, Copy, The Agency at UHS
CREATIVE RESEARCH
Comprehensive creative and market analyses were done to help identify areas where existing creative felt too broad or impersonal.
CREATIVE DIRECTION
The new creative campaign focused on patient-centered storytelling and authentic photography—replacing vague visuals and messaging with real, grounded content.
GRAVEYARD
Early explorations, alternate directions, and concepts that didn’t make the final cut but helped shape where the final concepts landed.
