Thousand Branches
OVERVIEW
Thousand Branches Wellness offers outpatient mental health programming for adolescents ages 12-17 and adults 18 years and older.
SERVICES
Creative Direction, Creative Design
TEAM
Jared Keller, Design, The Agency at UHS
Jessica Reitano, Copy, The Agency at UHS
CREATIVE DIRECTION
The creative direction embraces soft tones and organic elements to reflect Thousand Branches’ peaceful, restorative approach. The visuals are designed to feel grounded, warm, and supportive—mirroring the care the center provides.
IMAGERY AND COLOR
Imagery, color and typography were all developed with intention, emphasizing warmth and clarity. The result is a creative campaign that feels safe and restorative, while subtly grounding the design in its West Coast setting through imagery selected.
MILITARY SUPPORT
The creative campaign also needed to adapt to military-focused advertising without losing its core tone. The campaign was extended by introducing new colors, messaging and icons to convey trust, respect and patriotism.
